Absolut Disco

Very nice silver plastic cover which hold the bottle inside.

ABSOLUT DISCO is a bold gift pack from the leading international premium vodka, taking its inspiration from the most classic dance symbol of all – the mirror ball. ABSOLUT DISCO is about dancing, having fun and giving your own interpretation of disco – it’s the perfect present for the upcoming holiday season. ABSOLUT DISCO builds on the legendary ABSOLUT history of creative and groundbreaking bottle and packaging design.

The ABSOLUT DISCO gift pack and web site offer consumers the possibility to create their own version of disco, no matter where they are. The one-liter ABSOLUT DISCO gift pack is built of exactly 1,000 reflecting prisms formed in the classic ABSOLUT VODKA bottle shape, serving as an ultra-stylish bottle package and as a mobile mirror ball – a natural central point for any party or situation where dance is the main attraction; use it at home or more spontaneously under a tree in the park, in an elevator or at a block party.

When opening the ABSOLUT DISCO gift pack, it slides apart, revealing the classic ABSOLUT VODKA bottle. The empty gift pack can easily be used as a mirror ball by hanging it in its loop. Disco music and attributes have been the ultimate indicators of dancing and having fun since the disco movement’s birth in the New York club underground in the 1970’s.

When ABSOLUT was introduced to the world in the late 1970’s, it was a time when disco was peaking. The collaboration between ABSOLUT VODKA and Andy Warhol coincided with the artists’ frequent visits to the most legendary disco club of all – Studio 54. Ever since, disco has been present within pop culture and updated in all varieties and settings, but always with that extravagant, untroubled aura.

With the ABSOLUT DISCO gift pack, its mirror ball function and the campaign dedicated web site, ABSOLUT is taking disco into the modern era where the possibilities of being yourself and expressing your personality are more important than ever.