Sunday, November 9, 2003

Absolut Kurant

Posted by Mr Helping Hand at 2:25 PM 0 comments
The story behind the name ABSOLUT KURANT is black currant, a typical Swedish berry from which the flavor is taken. When launched in 1992 it was a tribute to the Swedish origin of ABSOLUT. Originally it was even supposed to be called ABSOLUT VINBÄR since the Swedish word for black currant is vinbär. Only thing was that the English pronunciation would have been wine bar.

WHAT DOES TRUE TASTE OF BLACK CURRENT TASTE LIKE?
ABSOLUT KURANT is made exclusively from natural ingredients, and unlike most other flavored vodkas, it doesn’t contain any added sugar. It’s smooth and mellow, with a fruity black currant character and a hint of tartness.


THE ABSOLUT WAY OF MAKING VODKA
In 1879, Lars Olsson Smith introduced the continuous distillation with which he made Absolut Rent Bränvin (Absolute Pure Vodka). Instead of the usual three or four times, the vodka was distilled an infinite number of times. ABSOLUT KURANT is made the same way, the only difference is the taste of black currant. And, like the rest of the family, it’s produced in Åhus, L.O. Smith’s birth town. Since nothing of that will change, neither will the true taste of ABSOLUT KURANT.


KEEPING NATURAL INGREDIENTS NATURAL
The main ingredients in ABSOLUT KURANT are ABSOLUT VODKA and black currant flavor. ABSOLUT VODKA is made from water and winter wheat. The water comes from a deep well in Åhus where it’s protected from impurities. The winter wheat is also grown in Åhus and differs from other crops: it’s sown in fall, and harvested the next one. Days in between it grows under the Swedish snow developing its hard grain. Also, the use of fertilizers is minimized. Of course, the black currant is as natural as the rest of the ingredients.


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