Very nice gold plastic cover which hold the bottle inside.
In the last couple of decades, the phenomena of “blinging something up”, be it your phone or you car, has spread from a very select few to a whole new global style segment. This holiday season, ABSOLUT VODKA is celebrating the phenomena where “more-is-more” by dressing up its bottles in gold – with a new gift pack.
“The ABSOLUT BLING-BLING campaign is all about fun. We are dressing up our bottles for the party. This holiday, the ABSOLUT VODKA bottle has some new threads to wear and it looks good”, says Eva Kempe-Forsberg Vice President Marketing at V&S Absolut Spirits.
Apart from the new packaging and accompanying print and on-line advertising, the campaign also presents a new website; absolut.com/blingbling. The new site, launching on October 12, presents the full history of Bling-Bling, according to ABSOLUT VODKA.
Apart from the history lesson, the site also offers the opportunity to “bling your name” as well as downloads. The campaign continues its on-line presence on absolutdrinks.com, where a number of specially developed ABSOLUT BLING-BLING cocktail recipes are available
